Saturday, October 3, 2015

"You are too honest for your own good!"

A few days ago, an attorney friend of mine and I had lunch.  We're both getting up there in age and for the first time we are both dieting. (Okay, we're just watching what we eat. Our metabolisms aren't what they used to be.)

Anyway, my friend, asked me about moving his office.  I asked about his remaining lease time, etc. He told me and I gave him some suggestions on what he could do.

Fast forward to the end of the lunch.  He then tells me. "David, you are too honest for your own good!"

I playfully asked if he was trying to insult me?  I told him it didn't work.

He replied he wasn't.  He continued to say he wished more real estate brokers where as plain spoken and truthful as I have always been with him.

And, that is when he said, "...that is why you lose deals to other brokers."

I wasn't shocked by this at all, because I know first hand that other brokers have slick tongues and are able to convince property owners and buyers that they desperately need them when dealing with a commercial real estate transaction.

Now, I do know the "closes" according to Tom Hopkin's Book, "How to Master the Art of the Sale."

But, most of the time, I don't use them because I feel as if it makes me "look and sound" desperate.  You do understand what I am saying, right?

So, instead of focusing on "the close," I try to be helpful and show them that my being honest with them, answering their objections directly, allows them to be relaxed and confident with me.

So far, it has worked.

Do I lose the occasional client?  Of course!  But, in some of those cases, I think they were being dishonest and they were trying to be a bigger shot than they truly were.  I'm sure, most of you have run into clients like that, right?

So, if you are looking for a Las Vegas Property?  Why not give me a call or email to see what I can do to help you.  Would that be okay?

Contacting David Howes is easy -- either by: davidATdavidhowesDOTnet OR call him at: 70 25 01 93 88 AND Follow David on Twitter: @DavidAHowes

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